Kia Ora
check out your wellbeing data!

We want to truly understand who you are and how we are really doing so we can help create a Tairāwhiti for everyone.

The results from the 2022 Tairāwhiti Wellbeing Survey have been collated and the first tranche of data from the core wellbeing questions in the survey is now available, comparable to national wellbeing data.


2022 Data Tables

Interactive Graphs

We’ll continue to add more insights and data tables as we work through the broader survey modules. 

About the Tairāwhiti wellbeing survey

The first Tairāwhiti Wellbeing Survey (TWS) was launched in October 2022, designed to build comprehensive data about how we’re doing as a region. 

The intent was to improve the local data available to the region and better understand the wellbeing of our people. 

While Stats NZ already captures wellbeing data through their biannual NZ General Social Survey (NZGSS), this data doesn’t accurately reflect our region due to the small sample size. This means Tairāwhiti data is always lumped in with Hawke’s Bay. 

The TWS is made up of four modules. The first two are condensed versions of the NZGSS. The third module is region specific. The fourth module is a partner module, last year we partnered with Rongowhakaata Iwi Trust.  

 A big thanks to all the people and whānau in Tairāwhiti who gave their time and effort to complete the survey and help build our region’s wellbeing data. 

The Tairāwhiti Wellbeing Survey is a longitudinal survey, with the intent to roll it out annually. Over time, we will be able to see patterns and trends and whether our regional wellbeing is improving. 


2022 Wellbeing survey numbers

  • The survey ran for nine weeks from 12 October to 12 December 2022.
  • 1026 people completed the core wellbeing modules of the survey.
  • 935 completed the entire survey.


 High Level insights

One of the most negative factors impacting our wellbeing as a region is how we see the condition of the environment in Tairāwhiti.

Close to 20 percent of respondents often struggle to pay their bills compared to nine percent at a national level.

Our region has substantially higher proficiency in te reo speakers that speak fairly well to very well te reo compared to the national average.

We have an obvious disparity between low-income and high-income distribution in Tairāwhiti compared to the national average.

While life satisfaction is slightly higher in Tairāwhiti at 6.9 compared to the national average at 6.6, one in three people rated their life satisfaction under a six. Of those, 52 percent were young people aged between 15 to 24.

Social support in Tairāwhiti is tracking above the national average.

Our sense of safety as a region is quite low compared to the national average.

We almost double the national average when it comes to people in Tairāwhiti that experience some form of discrimination, whether its gender, age or ethnicity.

Insights by age group



Nikau Wellbeing Campaign

15 – 24 years

Our young people have lower life satisfaction, trust in others and sense of control in their lives. This indicates our young people don’t feel like they have the opportunity to control outcomes in their lives and tend to be less trusting of those around them. 

Our young people also rate their family wellbeing higher than regional average and tend to be more hopeful about the future of our environment.   

The younger you are, the more likely your sense of loneliness is high and having someone to talk to is significantly harder than the regional average. 

One in three young people have self-rated their health as fair to poor, compared to one in four across the region.  

Amanaki Wellbeing Campaign r

25 - 44-year-olds

Overall wellbeing is generally poorer across every wellbeing area. They typically rate their overall health as worse than the regional average; report having colder homes and regularly struggle to pay their bills.

Hana Wellbeing Campaign

45 – 64year-olds

This group's overall sense of wellbeing tracks close to the regional average. They are less lonely than the regional average, less likely to default on bill payments and more likely to report never not paying bills. 

Brian Wellbeing Campaign

65+ year-olds 


Overall this group tracks above the regional average in most wellbeing domains.